Originality is Overrated.
Should an artist’s influences be so concealed as to be imperceptible?
Not according to Phyno, on whose debut No Guts No Glory, his heroes, mostly out of American hip-hop culture, are on display. The album even opens with a line from Eminem’s Without Me: “Real name, no gimmicks.”
Later, there’s Alobam, rhythm taken from Drake’s Worst Behaviour; and on standout track Good Die Young not only is the rap from Kanye West but the use of a Marvin Gaye sample harks back to the American’s work on Jay-z’s 2001 work, Blueprint.
Yet Guts is a triumph because of Phyno’s delivery. As expected, Igbo listeners get more mileage, but fortunately hip-hop is also about delivery as it is about lyrics; and Phyno’s delivery is remarkable. His more successful songs—including Man of the Year, Parcel— have verses riding beats so intimately one feels inseparable from the other.
Igbo rappers are not a novelty: Mr Raw (the artist formerly known as Nigga Raw) revived interest in the region for the mainstream; Ill Bliss was never really an Igbo rapper, neither was Ikechukwu. Phyno has updated Mr Raw’s flow, and if Ill Bliss and Ikechukwu sprinkled their verses with Igbo, Phyno floods his with the language.
On Icholia, MI offers:
“Ice got the north
Phyno got the east
Olamide, the west
So what’s left for you to eat baby?
I guess you gotta go down south baby
with that mouth baby
And I’m out baby.”
As characteristic of brilliantly perverse rappers, it is a double entendre—yet MI, very self-consciously, stops short of saying any of his collaborators (and rivals) transcends a region.
Well, Phyno makes a case on Man of the Year: he is, after all, the “East Coast nigga now…banging in the West.” And should his rich form on No Guts No Glory continues, he won’t have to say it himself: We’ll chant it, regions be damned.